Consumer participation in coproduction I made it myself effects on consumers' sensory perceptions and evaluations of outcome

By:

TROYE, SIGURD VILLADS

Contributor(s):

SUPPHELLEN, MAGNE

Material type:

Mixed materialsPublication details: 2012Description: 33-46Subject(s):

PRODUCT EVALUATION

NLM classification:

658.812

In: JOURNAL OF MARKETINGMSummary: Consumers engage in self production when they play and active role in the creation of end products, such as preparing a meal or assembling a piece of furniture. In three experimental studis of self production involving a branded input product, thuthors shows that consumers' active engagement in the value creation process positively biases their evaluations of an outcome and an input product occurs despite increased self attribution due to self production.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		76/2	Available		P14246

Consumers engage in self production when they play and active role in the creation of end products, such as preparing a meal or assembling a piece of furniture. In three experimental studis of self production involving a branded input product, thuthors shows that consumers' active engagement in the value creation process positively biases their evaluations of an outcome and an input product occurs despite increased self attribution due to self production.

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