Youth consumerism and consumption of status products A study on the prevalence of social presure among students of professonal courses

By:

THOMAS, SAJU EAPEN

Contributor(s):

WILSON, P R

Material type:

Mixed materialsPublication details: 2012Description: 44-64Subject(s):

BUSINESS STRATEGY

NLM classification:

658.401

In: ICFAI: JOURNAL OF BUSINESS STRATEGYMSummary: High consumption cultures have been sweeping across the world and consumers across the world are taking more and more debt to support such consumption habits. Economic liberalization and rapid spread of globalization have led to the spread of such high consumerist cultures among Indian consumers too. The area of concern here is that an increasing number of Indian consumers are taking high cost personal loans to fund their acqusition of status items.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		9/2	Available		P14574

High consumption cultures have been sweeping across the world and consumers across the world are taking more and more debt to support such consumption habits. Economic liberalization and rapid spread of globalization have led to the spread of such high consumerist cultures among Indian consumers too. The area of concern here is that an increasing number of Indian consumers are taking high cost personal loans to fund their acqusition of status items.

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