Mapping perceptual value shifts in timepieces through lifestyle associations

By:

SENGUPTA, DEBASHISH

Contributor(s):

TITUS, RAY

Material type:

Mixed materialsPublication details: 2013Description: 5-20Subject(s):

MARKETING

NLM classification:

658.8

In: INDIAN JOURNAL OF MARKETINGMSummary: Due to the increase in the number of products in the market, as well as owing to the changes in living conditions and lifestyles, there's been an array of products symbolizing and catering to those keen on living and exhibiting certain lifestyles.Amongst others, the increase in spare time, growth in disposable incomes, changes to work structure and greater incidence of stress and also due to the manipulative adverts of companies as part of an increasingly sophisticated marketing mix, marketing value proportion today includes lifestyle consumption.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		43/7	Available		P15032

Due to the increase in the number of products in the market, as well as owing to the changes in living conditions and lifestyles, there's been an array of products symbolizing and catering to those keen on living and exhibiting certain lifestyles.Amongst others, the increase in spare time, growth in disposable incomes, changes to work structure and greater incidence of stress and also due to the manipulative adverts of companies as part of an increasingly sophisticated marketing mix, marketing value proportion today includes lifestyle consumption.

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