Multicomponent system pricing Rational inattention and downward rigidities

By:

RAY, SOURAV

Contributor(s):

WOOD, CHARLES

Material type:

Mixed materialsPublication details: 2012Description: 1-17Subject(s):

NLM classification:

658.8

In: JOURNAL OF MARKETINGMSummary: The authors examine the relative magnitude of price reductions for product systems and theri constituent components (e.g. camaras, computers, monitors, lenses) and hypothesize that these price reductions systematically vary across different typesof systems. The authors offer rational inattention as an explanation and document patterns of downward rigidity in online prices of computers and cameras that are consistent with this view.

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Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		76/5	Available		P14657

The authors examine the relative magnitude of price reductions for product systems and theri constituent components (e.g. camaras, computers, monitors, lenses) and hypothesize that these price reductions systematically vary across different typesof systems. The authors offer rational inattention as an explanation and document patterns of downward rigidity in online prices of computers and cameras that are consistent with this view.

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