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Results of search for 'ccl=Provider:MACMILLAN PUBLICATION and itype:BK and su-to:MARKETING and su-to:CONSUMER BEHAVIOR'
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MELLOTT, Douglas W
MOWEN, John C
STATT, David A
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CONSUMER BEHAVIOR
MARKETING - CONSUMER...
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1.
Fundamentals of consumer behavior
by
MELLOTT, Douglas W
[]
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
NEW YORK
MACMILLAN PUBLICATION
1983
Availability:
Items available for loan:
SSCBS Library
(1)
Call number:
658.8342 MEL-M3
.
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2.
Consumer behaviour
by
MOWEN, John C
[]
Edition:
Ed 2
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
NEW YORK
MACMILLAN PUBLICATION
1990
Availability:
Items available for loan:
SSCBS Library
(1)
Call number:
658.8342 MOW-N0
.
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3.
Understanding the consumer A psychological approach
by
STATT, David A
[]
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
NEW YORK
MACMILLAN PUBLICATION
1997
Availability:
Items available for loan:
SSCBS Library
(1)
Call number:
658.8342 STA-N7
.
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(remove)
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Shaheed Sukhdev College of Business Studies Library
E-mail:
library@sscbsdu.ac.in
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