Marketing to rural women How various leading brands are doing it?

By:

VASAVADA-OZA, FLAGUNI

Material type:

Mixed materialsPublication details: 2012Description: 7-17Subject(s):

BRANDS

NLM classification:

658.827

In: IUP: JOURNAL OF BRAND MANAGEMENTMSummary: Fierce competition in the urban markets and lucrative incomes in the rural markets have given birth to the idea of exploing the untapped rural markets in case of almost all brands. There is a vast difference in the socioculture trends between theurban and rural markets. Thus it would be interesting to study how the rural and urban market difference is understood and how marketing/communication stratiegies or special approaches are adopted by brands.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		9/2	Available		P14549

Fierce competition in the urban markets and lucrative incomes in the rural markets have given birth to the idea of exploing the untapped rural markets in case of almost all brands. There is a vast difference in the socioculture trends between theurban and rural markets. Thus it would be interesting to study how the rural and urban market difference is understood and how marketing/communication stratiegies or special approaches are adopted by brands.

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