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1.
Advertising promotion Supplement aspects of integrated marketing communications by
Edition: Ed 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK DRYDEN PRESS 2000
Availability: Items available for loan: SSCBS Library (1)Call number: 659.1 SHI-P0.

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2.
Advertising campaign strategy A guide to marketing communication plans by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK DRYDEN PRESS 2000
Availability: Items available for loan: SSCBS Library (1)Call number: 659.1 PAR-P0.

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Shaheed Sukhdev College of Business Studies Library
E-mail: library@sscbsdu.ac.in
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