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Results of search for 'ccl=Provider:KOGAN PAGE'
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KAPFERER, Jean-Noel
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BRANDS AND TRADEMARK...
MARKETING - BRANDS &...
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1.
Strategic brand management Creating and sustaining brand equity long term
by
KAPFERER, Jean-Noel
[]
Edition:
Ed 2
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
LONDON
KOGAN PAGE
2000
Availability:
Items available for loan:
SSCBS Library
(1)
Call number:
658.827 KAP-N2;P0
.
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2.
Reinventing the brand Can top brands survive the new market realities
by
KAPFERER, Jean-Noel
[]
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
LONDON
KOGAN PAGE
2001
Availability:
Items available for loan:
SSCBS Library
(1)
Call number:
658.827 KAP-P1
.
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(remove)
3.
New strategic brand management Creating and sustaining brand equity long term
by
KAPFERER, Jean-Noel
[]
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
LONDON
KOGAN PAGE
2004
Availability:
Items available for loan:
SSCBS Library
(1)
Call number:
658.827 KAP-N2;P4
.
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4.
No cover image available
New strategic brand management Advanced insights and strategic thinking
by
KAPFERER, Jean-Noel
[]
Edition:
Ed 5
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
LONDON
KOGAN PAGE
2012
Availability:
Items available for loan:
SSCBS Library
(10)
Call number:
658.827 KAP-Q2, ..
.
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Pages
Shaheed Sukhdev College of Business Studies Library
E-mail:
library@sscbsdu.ac.in
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