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81.
Consumer behaviour by
Edition: Ed 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PRENTICE-HALL 2000
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 SCH-N4;P0.

82.
Cutting edge commercials How to create the world's best TV ads for brands in the 21st century by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PRENTICE-HALL 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 AIT-P1.

83.
Consumer behavior and managerial decision making by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 2002
Availability: Items available for loan: SSCBS Library (3)Call number: 658.8342 KAR-P2, ...

84.
Basics of distribution management A logistical approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 KAP-P3.

85.
Basic distribution management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 2003
Availability: Items available for loan: SSCBS Library (3)Call number: 658.8 KAP-P3, ...

86.
Srategic brand management Building, measuring and managing brand equity by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KEL-P3.

87.
Services marketing The Indian context by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 SRI-P4.

88.
Market based management Strategies for growing customer value and profitability by
Edition: Ed 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BES-P5.

89.
Supply chain management Concepts and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 ALT-P5.

90.
Retail management A strategic approach by
Edition: Ed 9
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.87 BER-M6;P7. Not available: SSCBS Library: Checked out (1).

91.
Select selling Strategies to win customers by defining the ultimate target profile and discovering what they really by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.85 DAL-P4.

92.
Retailing An introduction by
Edition: Ed 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PRENTICE-HALL 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.87 COX-P4.

93.
Marketing planning Principles into practice by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PRENTICE-HALL 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 WOO-P4.

94.
Principles of marketing by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PRENTICE-HALL 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BRA-P3.

95.
Strategic marketing problems Cases and comments by
Edition: Ed 10
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PRENTICE-HALL 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 KER-N0;P4.

96.
Supply chain management Strategy, planning and operation by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 CHO-P7.

97.
Branding unbound The future of advertising, sales and the brand experience in the wireless age by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 MAT-P7.

98.
Consumer behavior Buying, having and being by
Edition: Ed 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 SOL-P2;P7.

99.
Marketing research An applied orientation by
Edition: Ed 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 2007
Availability: Items available for loan: SSCBS Library (2)Call number: 658.83 MAL-P1;P7, ...

100.
Strategic marketing Making decisions for strategic advantage by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 2008
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 SAH-P8.

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