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1.
Brands a marketing game by
Edition: ED 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PRENTICE-HALL 1993
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 CHA-N3.

2.
Brands a marketing game Instructor's manual by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PRENTICE-HALL 1995
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 CHA-N5.

3.
Cutting edge commercials How to create the world's best TV ads for brands in the 21st century by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PRENTICE-HALL 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 AIT-P1.

4.
Srategic brand management Building, measuring and managing brand equity by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KEL-P3.

5.
Branding unbound The future of advertising, sales and the brand experience in the wireless age by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 MAT-P7.

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