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1.
Marketing Environment, concepts and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 1980(1983)
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 MEH-M0.

2.
Marketing A managerial introduction by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 1985(1989)
Availability: Items available for loan: SSCBS Library (3)Call number: 658.8 GAN-M5, ...

3.
Research methods in marketing and management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 1984
Availability: Items available for loan: SSCBS Library (2)Call number: 658.83 SET-M4, ...

4.
Marketing research Text and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 1989
Availability: Items available for loan: SSCBS Library (2)Call number: 658.83 BER-M9, ...

5.
Brand positioning Strategies for competitive advantage by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 1990
Availability: Items available for loan: SSCBS Library (5)Call number: 658.827 SEN-N0, ...

6.
Marketing research by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 1993
Availability: Items available for loan: SSCBS Library (2)Call number: 658.83 BER-M9;N3, ... Not available: SSCBS Library: Lost (2).

7.
Achieving excellence Case studies of entrepreneurship and export successes of six indian companies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 1996
Availability: Items available for loan: SSCBS Library (1)Call number: 658.848 VAK-N6.

8.
Creating customer vvalue The synergy between after-sales service and maintenance by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 GUR-N7.

9.
Marketing management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 SAX-N7;P2. Items available for reference: SSCBS Library: Not For Loan (1)Call number: 658.8 SAX-N7.

10.
Power of simplicity Management guide to cutting through the nonsense and doing things right by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 1999
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 TRO-N9.

11.
Behind powerful brands from strategy to campaign by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2000
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 JON-P0.

12.
Services marketing Integrating customer focus across the firm by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2000
Availability: Items available for loan: SSCBS Library (2)Call number: 658.8 ZEI-P0, ...

13.
Marketing strategy Planning and implementation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 1999
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 WAL-N9.

14.
International marketing by
Edition: Ed 10
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 1999
Availability: Items available for loan: SSCBS Library (11)Call number: 658.848 CAT-M3;N9, ...
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15.
Franchising The route map to rapid business excellence by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.87 KHE-P1.

16.
Consumer behavior by
Edition: Ed 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 1993
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 LOU-N3.

17.
Understanding consumers Building powerful brands using consumer research by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2003
Availability: Items available for loan: SSCBS Library (2)Call number: 658.8342 PAR-P3, ...

18.
Art of retailing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.87 LAM-P3.

19.
Marketing research within a changing information environment by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2003
Availability: Items available for loan: SSCBS Library (2)Call number: 658.83 HAI-P3, ...

20.
World class supply management Key to supply chain management by
Edition: Ed 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BUR-P3.

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