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1.
Marketing insights from A to Z 80 concepts every manager needs to know by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK JOHN WILEY 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 KOT-P3.

2.
Lateral marketing New techniques for finding breakthrough ideas by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK JOHN WILEY 2003
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 KOT-P3.

3.
Ten deadly marketing sins Signs and solutions by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK JOHN WILEY 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 KOT-P4.

4.
Marketing 3.0 From products to customers to the human spirit by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI WILEY INDIA PVT. LTD. 2010
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 KOT-Q0.

5.
Good works Marketing and corporate initiatives that build a better world and the bottom line by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI WILEY INDIA PVT. LTD. 2012
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 KOT-Q2.

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