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1.
Marketing An introductory text by
Edition: Ed 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MACMILLAN PUBLICATION 1996
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BAK-N6.

2.
Marketing book by Series: Chartered Institute of Marketing/Butterworth-Heinemann marketing series
Edition: Ed 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI VIVA BOOKS PVT. LTD. 2000
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BAK-P0.

3.
Marketing strategy and management by
Edition: Ed 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PALGRAVE 2008
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BAK-P8.

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