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Direct marketing rules of thumb 1000 practical and profitable ideas to help you improve response, save money, and increase efficienc by Series: Marketing and advertising series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 1995
Availability: Items available for loan: SSCBS Library (1)Call number: 658.84 BOD-N5.

2.
Advertising excellence by Series: McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 1995
Availability: Items available for loan: SSCBS Library (1)Call number: 659.1 BOV-N5.

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Shaheed Sukhdev College of Business Studies Library
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