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1.
World's greatest brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MACMILLAN PUBLICATION 1996
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KOC-N6.

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2.
Building strong brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS 1996
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 AAK-N6.

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3.
Brand chartering handbook How brand organizations learn `living scripts' by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MASSACHUSETTS ADDISON-WESLEY 1996
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 MAC-N6.

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Shaheed Sukhdev College of Business Studies Library
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