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	1.	Creating customer vvalue The synergy between after-sales service and maintenance by GUREJA, Gopal K [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 1997 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 GUR-N7. Add to cart (remove)

	2.	Laws of choice Predicting customer behavior by MARDER, Eric [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK FREE PRESS 1997 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 MAR-N7. Add to cart (remove)

	3.	Understanding the consumer A psychological approach by STATT, David A [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK MACMILLAN PUBLICATION 1997 Availability: Items available for loan: SSCBS Library (1)Call number: 658.8342 STA-N7. Add to cart (remove)

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