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41.
Branding across borders A guide to global brand marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 GRE-P1.

42.
International purchasing and management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SINGAPORE THOMSONS 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BRA-P1.

43.
Effective marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONGON DORLING KINDERSLEY 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 HIN-P1.

44.
Winning at new products Accelerating the process from idea to launch by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CAMBRIDGE PERSEUS PUBLISHING 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 COO-P1.

45.
Guide to selling by Series: Keep it simple series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONGON DORLING KINDERSLEY 2001
Availability: Items available for loan: SSCBS Library (2)Call number: 658.85 LLO-P1, ...

46.
Cutting edge commercials How to create the world's best TV ads for brands in the 21st century by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PRENTICE-HALL 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 AIT-P1.

47.
Marketing channels by
Edition: Ed 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2001
Availability: Items available for loan: SSCBS Library (10)Call number: 658.8 STE-N6;P1, ...

48.
Consumer behaviour by
Edition: Ed 9
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SINGAPORE THOMSONS 2001
Availability: Items available for loan: SSCBS Library (2)Call number: 658.8342 ENG-N0;P1, ...

49.
Retailing management by
Edition: Ed 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2001
Availability: Items available for loan: SSCBS Library (3)Call number: 658.87 LEV-P1, ...

50.
Retail management A strategic approach by
Edition: Ed 8
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.87 BER-M6;P1.

51.
Reinventing the brand Can top brands survive the new market realities by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KAP-P1.

52.
Principles of marketing by
Edition: Ed 9
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON EDUCATION 2001
Availability: Items available for loan: SSCBS Library (5)Call number: 658.8 KOT-M6;P1, ... Not available: SSCBS Library: Lost (4).

53.
Customer relationship management Emerging concepts, tools and applications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.812 SHE-P1.

54.
Journal of marketing (2001) Jan-Dec by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: U S AMERICAN MARKETING ASSOCIATION 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 AME-P1.

55.
Emotion marketing The hallmark way of winning customers for life by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 ROB-P1.

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