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1.
Techno brands How to create and use brand identity to market, advertise and sell technology products by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI VIVA BOOKS PVT. LTD. 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 PET-P4.

2.
Best of branding Best practices in corporate branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 GRE-P4.

3.
Global brand strategy Unlocking brand potential across countries, cultures and markets by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2004
Availability: Items available for loan: SSCBS Library (2)Call number: 658.827 VAN-P4, ...

4.
New strategic brand management Creating and sustaining brand equity long term by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KAP-N2;P4.

5.
Building brands in the Indian market by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI EXCEL BOOKS 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 PAN-P4.

6.
Brand portfolio strategy Creating relevance, differentiation, energy, leverage, clarity by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 AAK-P4.

7.
Origin of brands Discover the natural laws of product innovation and business survival by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK HARPER-COLLINS 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 RIE-P4.

8.
Total brand management An introduction by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 CHA-P4.

9.
Case studies in brand management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 CAS-P4.1.

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