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	1.	Brand positioning Strategies for competitive advantege by SENGUPTA, Subroto [] Edition: Ed 2 Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2005 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 SEN-N0;P5. Add to cart (remove)

	2.	Brand sense Build powerful brands through touch, taste, smell, sight and sound by LINDSTROM, Martin KOTLER, Philip [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK FREE PRESS 2005 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 LIN-P5. Add to cart (remove)

	3.	Business superbrands An insight into India's strongest business brands by [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: INDIA SUPERBRADS 2005 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 BUS-P5. Add to cart (remove)

	4.	Creating passion brands Getting to the heart of branding by EDWARDS, Helen DAY, Derek [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2005 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 EDW-P5. Add to cart (remove)

	5.	Brand hijack Marketing without marketing by WIPPERFORTH, Alex [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON PENGUIN 2005 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 WIP-P5. Add to cart (remove)

	6.	Brand failures The truth about the 100 biggest branding mistakes of all time by HAIG, Matt [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2005 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 HAI-P5. Add to cart (remove)

	7.	Brand royalty How to world's top 100 brands thrive and survive by HAIG, Matt [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2005 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 HAI-P5. Add to cart (remove)

	8.	Kellogg on branding by TYBOUT, Alice M KOTLER, Philip [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI WILEY INDIA PVT. LTD. 2005 Availability: Not available: SSCBS Library: Lost (1). Add to cart (remove)

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