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1.
Advertising An IMC perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI EXCEL BOOKS 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 659.1 MUR-P7.

2.
Ads to icons by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 659.1 SPR-P7.

3.
Integrated advertising, promotion and marketing communications by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 659.1 CLO-P2;P7.

4.
Instant promotions by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 659.1 SUG-P7.

5.
When Ads work New proof that advertising triggers sales by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 2007
Availability: Not available: SSCBS Library: Lost (1).

6.
Advertising and promotion An IMC approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SINGAPORE THOMSONS 2007
Availability: Items available for loan: SSCBS Library (1)Call number: 659.1 SHI-P7.

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