Six myths of product development

By:

THOMKE, STEFAN

Contributor(s):

REINERTSEN, DONALD

Material type:

Mixed materialsPublication details: 2012Description: 61-69NLM classification:

658.575

In: HARVARD BUSINESS REVIEWMSummary: Incorrectly assuming that product development is like manufacturing, many companies try to apply zero defect, efficiency focused techniques to product development processes. This mind set and other management misperceptions have given rise to sixfallacies that undermine product development.

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Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		7/5	Available		P14286

Incorrectly assuming that product development is like manufacturing, many companies try to apply zero defect, efficiency focused techniques to product development processes. This mind set and other management misperceptions have given rise to sixfallacies that undermine product development.

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