Dark side of cross selling

By:

SHAH, DENISH

Contributor(s):

KUMAR, V

Material type:

Mixed materialsPublication details: 2012Description: 19-21Subject(s):

MARKETING
SELLING

NLM classification:

658.8

In: HARVARD BUSINESS REVIEWMSummary: Companies work hard to persuade existing customers to buy additional products. Often that's a money-losing proposition.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		7/12	Available		P14654

Companies work hard to persuade existing customers to buy additional products. Often that's a money-losing proposition.

There are no comments on this title.

to post a comment.

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)