Green marketing in India Some Eco Issues

By:

RAMANKRISHNA, H

Material type:

Mixed materialsPublication details: 2012Description: 5-15Subject(s):

MARKETING

NLM classification:

658.8

In: INDIAN JOURNAL OF MARKETINGMSummary: Green or environmental marketing satisfies human needs with minimal detrimental impact on the natural enviornment. Green marketing not only includes consumer goods and industrial goods, but also the services sector. In the process of distributionof goods and services, both the manufacturing and the services sector contribute towards the ecological imbalance and loss of the ozone layer. However, the role of the manufacturing sector in this regard is more significant.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		42/11	Available		P14610

Green or environmental marketing satisfies human needs with minimal detrimental impact on the natural enviornment. Green marketing not only includes consumer goods and industrial goods, but also the services sector. In the process of distributionof goods and services, both the manufacturing and the services sector contribute towards the ecological imbalance and loss of the ozone layer. However, the role of the manufacturing sector in this regard is more significant.

There are no comments on this title.

to post a comment.