When does recognition increase charitable behavior? Toward a moral identity- based model

By:

WINTERICH, KAREN PAGE

Contributor(s):

MITTAL, VIKAS

Material type:

Mixed materialsPublication details: 2013Description: 121-134Subject(s):

MARKETING

NLM classification:

658.8

In: JOURNAL OF MARKETINGMSummary: Each yer, people in the united states donate more than

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		77/3	Available		P14948

Each yer, people in the united states donate more than 00 billion to charitable causes. Despite the lack of understanding of wheather and how the recognition increases charitable behavior, charitie often offer it to motivate donor action. This research focuses on how the effectivness of recognition on charitable behavior is dependent on the joint influence of two distinct dimentions of moral identity: internalization and symbolization.

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