Understanding consumer purchase intention toward biodegradable footwear A study

By:

KUMAR, P KISHORE

Contributor(s):

ANAND, BYRAM

Material type:

Mixed materialsPublication details: 2013Description: 16-24Subject(s):

NLM classification:

658.8342

In: INDIAN JOURNAL OF MARKETINGMSummary: Busness processes are redesigning themselves into green business processes to sustain themselves in the modern business world. Pollution and climate change are the major factors which are influencing the organizations to launch biodegradable products and present paper discusses consumer behaviour with reference to the purchase of bidegradable footwear.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		43/10	Available		P15086

Busness processes are redesigning themselves into green business processes to sustain themselves in the modern business world. Pollution and climate change are the major factors which are influencing the organizations to launch biodegradable products and present paper discusses consumer behaviour with reference to the purchase of bidegradable footwear.

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