Product design for the long run Consumer responses to typicla and atypical design at different stages of exposure

By:

LANDWEHR, JAN R

Contributor(s):

WENTZEL, DANIEL

Material type:

Mixed materialsPublication details: 2013Description: 92-107Subject(s):

MARKETING

NLM classification:

658.8

In: JOURNAL OF MARKETINGMSummary: Extant research on product design has suggested that a design's typically is an important determinant of consumers' aesthetic liking. Yet most studies to date have measured consumres' reactions to designs of varied typicality after a single exposure. In reality, however, consumers usually have multiple opportunities to observe a product before making a decision.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		77/5	Available		P15079

Extant research on product design has suggested that a design's typically is an important determinant of consumers' aesthetic liking. Yet most studies to date have measured consumres' reactions to designs of varied typicality after a single exposure. In reality, however, consumers usually have multiple opportunities to observe a product before making a decision.

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