How images of other consumers influence subsequent taste perceptions

By:

POOR, MORGAN

Contributor(s):

DUCHACHEK, ADAM

Material type:

Mixed materialsPublication details: 2013Description: 124-139Subject(s):

MARKETING

NLM classification:

658.8

In: JOURNAL OF MARKETINGMSummary: Images of food are seemingly everywhere, and yet the influence that such images have on important consumer outcomes is not well understood. The authors propose that the effect that image exposure has on taste perceptions largely depends on the interaction between the type of food and whether the image shows the food alone or the food being consumed by a person. specifically, the authors show that exposure to consummatory images of unhealthy (vs healthy) food increases taste perceptions relative to food images.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		77/6	Available		P15196

Images of food are seemingly everywhere, and yet the influence that such images have on important consumer outcomes is not well understood. The authors propose that the effect that image exposure has on taste perceptions largely depends on the interaction between the type of food and whether the image shows the food alone or the food being consumed by a person. specifically, the authors show that exposure to consummatory images of unhealthy (vs healthy) food increases taste perceptions relative to food images.

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