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Emerging trends in distribution in the life insurance sector in India A study of a few leading players

By: Material type: Mixed materialsMixed materialsPublication details: 2013Description: 53-61Subject(s): NLM classification:
  • 658.8
In: INDIAN JOURNAL OF MARKETINGMSummary: The life insurance industry in India had its birth in the early part of the nineteenth century. For better management of the insurance business, several acts have been passed from time to time. Two notewaorthy events in the history of life insurance corporation are (i) the information of LIC of India in 1956, which served as a monopoly till the year 2000 followed by (ii) the opening up of the insurance sector to the private players in 1999, who were given the permission to operate either single handedly or as a joint venture with any other private player(s) and/or foreign partner.
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The life insurance industry in India had its birth in the early part of the nineteenth century. For better management of the insurance business, several acts have been passed from time to time. Two notewaorthy events in the history of life insurance corporation are (i) the information of LIC of India in 1956, which served as a monopoly till the year 2000 followed by (ii) the opening up of the insurance sector to the private players in 1999, who were given the permission to operate either single handedly or as a joint venture with any other private player(s) and/or foreign partner.

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