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21.
Product manager's handbook Complete product management resource by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: ILLINOIS NTC 1995
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 GOR-N5.

22.
Dictionary of marketing terms by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: ILLINOIS NTC 1998
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 BEN-N8.

23.
Managing product families by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: ILLINOIS IRWIN 1997
Availability: Items available for loan: SSCBS Library (1)Call number: 658.5 SAN-N7.

24.
Marketing globally Planning and practice by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: ILLINOIS NTC 1998
Availability: Items available for loan: SSCBS Library (1)Call number: 658.848 SAM-N8.

25.
Sales promotion essentials 10 basic sales promotion techniques... and how to use them by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: ILLINOIS NTC 1998
Availability: Items available for loan: SSCBS Library (1)Call number: 658.85 SCH-N8.

26.
Focus group research handbook by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: ILLINOIS NTC 1999
Availability: Items available for loan: SSCBS Library (1)Call number: 658.83 EDM-N9.

27.
Strategic brand communication campaigns by
Edition: Ed 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: ILLINOIS NTC 2001
Availability: Items available for loan: SSCBS Library (2)Call number: 658.827 SCH-P1, ...

28.
Art of cause marketing How to use advertising to change personal behavior and public policy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: ILLINOIS NTC 2000
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 EAR-P0.

29.
Brand marketing book Creating, managing and extending the value of your brand by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: ILLINOIS NTC 2001
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 MAR-P1.

30.
Handbook of market research by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: ILLINOIS NTC 1999
Availability: Items available for loan: SSCBS Library (1)Call number: 658.83 EDM-N9.

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