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1.
Advertising, competition and consumer behaviour Public policy and market by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON HOLT,RINEHART AND WINSTON 1981
Availability: Items available for loan: SSCBS Library (1)Call number: 659.1 FUL-M1.

2.
Advertising management by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 1982
Availability: Items available for loan: SSCBS Library (4)Call number: 659.1 AAK-M2, ...

3.
Advertising made simple by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CALCUTTA RUPA 1982(1986)
Availability: Items available for loan: SSCBS Library (1)Call number: 659.1 JEF-M2.

4.
Advertising by Series: Made simple
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CALCUTTA RUPA 1982(1986)
Availability: Items available for loan: SSCBS Library (1)Call number: 659.1 JEF-M2.

5.
Advertising by
Edition: Ed 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 1982
Availability: Items available for loan: SSCBS Library (1)Call number: 659.1 WRI-M2.

6.
Advertising by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PRENTICE-HALL OF INDIA 1984(1987)
Availability: Items available for loan: SSCBS Library (1)Call number: 659.1 NOR-M4.

7.
Fundamentals of advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON HEINEMANN 1985(1986)
Availability: Items available for loan: SSCBS Library (1)Call number: 659.1 WIL-M5.

8.
Advertising Theory and practice by
Edition: Ed 11
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI ALL INDIA TRAVELLER BOOKSELLER 1987
Availability: Items available for loan: SSCBS Library (1)Call number: 659.1 SAN-M7.

9.
Advertising What it is and how to do it by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MCGRAW-HILL 1988
Availability: Items available for loan: SSCBS Library (2)Call number: 659.1 WHI-M8, ...

10.
Handbook of advertising techniques by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 1989
Availability: Items available for loan: SSCBS Library (1)Call number: 659.1 HAR-M9.

11.
Advertising management Concepts and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI TATA MCGRAW-HILL 1989
Availability: Items available for loan: SSCBS Library (2)Call number: 659.1 MOH-M9, ...

12.
Advertising procedure by Series: Prentice-Hall series in marketing
Edition: Ed 11
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PRENTICE-HALL 1989
Availability: Items available for loan: SSCBS Library (4)Call number: 659.1 RUS-M9, ...

13.
Essentials of advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CALCUTTA OXFORD & IBH 1990
Availability: Items available for loan: SSCBS Library (1)Call number: 659.1 CHA-N0.

14.
Best of brand equity by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI ECONOMIC TIMES 1992
Availability: Items available for loan: SSCBS Library (1)Call number: 659.1 ECO-N2.

15.
Advertising that works How to create a winning advertising program for your company by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI CAPITAL 1992
Availability: Items available for loan: SSCBS Library (1)Call number: 659.1 FEA-N2.

16.
Advertising Principles and practice by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK PRENTICE-HALL 1992
Availability: Items available for loan: SSCBS Library (2)Call number: 659.1 WEL-N2, ...

17.
Effective use of advertising media A practical handbook by
Edition: Ed 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON HUTCHINSON 1988
Availability: Items available for loan: SSCBS Library (2)Call number: 659.13 DAV-M8, ...

18.
But first, these messages.. the selling of broadcast advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON ALLYN AND BACON 1989
Availability: Items available for loan: SSCBS Library (1)Call number: 659.14 WHI-M9.

19.
Effective use of advertising media A practical handbook by
Edition: Ed 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON CENTURY 1988(1990)
Availability: Items available for loan: SSCBS Library (1)Call number: 659.13 DAV-M8;NO.

20.
How to produce successful advertising by Series: Marketing in action series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 1994
Availability: Items available for loan: SSCBS Library (1)Call number: 659.1 FAR-N4.

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