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1.
Developing business strategies by Series: Wiley series in marketing
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK JOHN WILEY 1988
Availability: Items available for loan: SSCBS Library (1)Call number: 658.8 AAK-M8.

2.
Marketing research by
Edition: Ed 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK JOHN WILEY 1990
Availability: Items available for loan: SSCBS Library (13)Call number: 658.83 AAK-N0, ...

3.
Strategic market management by
Edition: Ed4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK JOHN WILEY 1995
Availability: Items available for loan: SSCBS Library (3)Call number: 658.8 AAK-N5, ...

4.
Managing brand equity Capitalizing on the value of a brand name by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS 1991
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 AAK-N1.

5.
Building strong brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS 1996
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 AAK-N6.

6.
Brand leadership by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS 2000
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 AAK-P0.

7.
Brand asset management Driving profitable growth through your brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SAN FRANCISCO JOSSEY-BASS 2000
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 DAV-P0.

8.
Brand portfolio strategy Creating relevance, differentiation, energy, leverage, clarity by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK FREE PRESS 2004
Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 AAK-P4.

9.
Essentials of marketing research by
Edition: Ed 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK JOHN WILEY 2005
Availability: Items available for loan: SSCBS Library (1)Call number: 658.83 AAK-P5.

10.
Marketing research by
Edition: Ed 9
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI WILEY INDIA PVT. LTD. 2009
Availability: Items available for loan: SSCBS Library (5)Call number: 658.83 AAK-P9, ...

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