Results of search for 'ccl=su:{MARKETING}' › Shaheed Sukhdev College of Business Studies Library catalog

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	1.	No cover image available Brand positioning Strategies for competitive advantage by SENGUPTA, Subroto [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 1990 Availability: Items available for loan: SSCBS Library (5)Call number: 658.827 SEN-N0, ... Add to cart (remove)

	2.	Art of the brand by SENGUPTA, S R [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: CALCUTTA RUPA 1995 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 SEN-N5. Add to cart (remove)

	3.	Brands a marketing game by CHAPMAN, Randall G [] Edition: ED 2 Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK PRENTICE-HALL 1993 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 CHA-N3. Add to cart (remove)

	4.	Brands a marketing game Instructor's manual by CHAPMAN, Randall G [] Edition: Ed 2 Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK PRENTICE-HALL 1995 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 CHA-N5. Add to cart (remove)

	5.	Managing brand equity Capitalizing on the value of a brand name by AAKER, David A [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK FREE PRESS 1991 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 AAK-N1. Add to cart (remove)

	6.	World's greatest brands by KOCHAN, Nicholas [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK MACMILLAN PUBLICATION 1996 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KOC-N6. Add to cart (remove)

	7.	Building strong brands by AAKER, David A [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK FREE PRESS 1996 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 AAK-N6. Add to cart (remove)

	8.	Strategic brand management New approaches to creating and evaluating brand equity by KAPFERER, Jean-Noel [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK FREE PRESS 1992 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KAP-N2. Add to cart (remove)

	9.	Brands New wealth creators by HART, Susannah MURPHY, John [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI MACMILLAN PUBLISHERS INDIA LIMITED 1998 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 HAR-N8. Add to cart (remove)

	10.	Brand chartering handbook How brand organizations learn `living scripts' by MACRAE, Chris [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: MASSACHUSETTS ADDISON-WESLEY 1996 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 MAC-N6. Add to cart (remove)

	11.	Corporate brand by IND, Nicholas [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK MACMILLAN PUBLICATION 1997 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 IND-N7. Add to cart (remove)

	12.	Brand management Indian context by MOORTHI, Y L R [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI VIKAS PUBLISHING HOUSE PVT.LTD. 1999 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 MOO-N9. Add to cart (remove)

	13.	22 immutable laws of branding How to build a product or service into a world-class brand by RIES, Al RIES, Laura [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK HARPER-COLLINS 1998 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 RIE-N8. Add to cart (remove)

	14.	Future of brands by CLIFTON, Rita MAUGHAN, Esther [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK MACMILLAN PUBLICATION 2000 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 CLI-P0. Add to cart (remove)

	15.	No cover image available Brand leadership by AAKER, David A JOACHIMSTHALER, Erich [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK FREE PRESS 2000 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 AAK-P0. Add to cart (remove)

	16.	Behind powerful brands from strategy to campaign by JONES, John Philip [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: DELHI TATA MCGRAW-HILL 2000 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 JON-P0. Add to cart (remove)

	17.	22 immutable laws of branding by RIES, Al RIES, Laura [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK HARPER-COLLINS 1998 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 RIE-N8. Add to cart (remove)

	18.	Omnipowerful brand America's # 1 brand secialist shares his secrets for cataulting your brand to global marketing starm by DELANO, Frank [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW YORK AMACOM 1998 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 DEL-N8. Add to cart (remove)

	19.	New marketing manifesto The 12 rules for building successful brands in 21st century by GRANT, John [] Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON TEXERE 1999 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 GRA-N9. Add to cart (remove)

	20.	Strategic brand management Creating and sustaining brand equity long term by KAPFERER, Jean-Noel [] Edition: Ed 2 Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON KOGAN PAGE 2000 Availability: Items available for loan: SSCBS Library (1)Call number: 658.827 KAP-N2;P0. Add to cart (remove)

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Your search returned 105 results.