000 00515nam a2200169Ia 4500
008 140613s2011 xx 000 0 und d
020 _a8126529582
082 _a658.8
_bYOU-Q1
100 _aYOUNG, Roy A.
245 _aMarketing champions
_bPractical strategies for improving marketing's power,influence, and business impact
260 _bJOHN WILEY
_aNEW YORK
_c2011
300 _a270
_bPAPER BINDING
650 _aMARKETING
650 _aMARKETING MANAGEMENT
700 _aWEISS, Allen M.
_e
942 _2ddc
_cBK
999 _c10055
_d10055