| 000 | 01116npc a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2012 xx 000 0 und d | ||
| 060 | _a658.8342 | ||
| 100 | _aSCHULZE, CHRISTIAN | ||
| 245 |
_aLinking customer and financial metrics to shareholder value _bThe leverage effect in customer based valuation |
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| 260 | _c2012 | ||
| 300 | _a17-32 | ||
| 520 | _aCustomer are the most important assets of most companies, such that customer equity has been used as a proxy for shareholder value. However, linking customer metrics to shareholder value without considering debt and non operating assets ignores their effects on relaive changes in customer equity and leads to biased estimates. In developing a new theoretical framework for customer based valuation, grounded in valuation theory, this article links the value of all customers to shareholder value and introduces a new leverage effect tat can translate percentage change in coustome equity in to shareholder value. | ||
| 653 | _aCUTOMER EQUITY | ||
| 700 | _aSKIERA, BERND | ||
| 773 |
_oP14246 _nM _927725 _011181 _tJOURNAL OF MARKETING |
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| 942 |
_2ddc _cARTCL |
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| 999 |
_c11281 _d11281 |
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