| 000 | 01064npc a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2012 xx 000 0 und d | ||
| 060 | _a659.1 | ||
| 100 | _aCHEN, YUBO | ||
| 245 |
_aWhen do third party product reviewa affect firm value and what can firms do? _bThe case of media critics and professional movie reviews |
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| 260 | _c2012 | ||
| 300 | _a116-134 | ||
| 520 | _aThird party product reviews have become ubiquitous in many industries. Aided by communication technologies, particularly on the Internet, TPRs are widely available to consumers, managers and investors. The authos examine weather and how TPRs of new product influence the financial values of firms introducing the products. The authors further study the dynamics of TPR impact on the firm value and find thet the impact exists onley for prerelease reviews and is the strongest on the product relese date. | ||
| 653 | _aADVERTISING | ||
| 653 | _aTHIRD PARTY PRODUCT REVIEW(TPR) | ||
| 700 | _aLIU, YONG | ||
| 773 |
_oP14246 _nM _927725 _011181 _tJOURNAL OF MARKETING |
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| 942 |
_2ddc _cARTCL |
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| 999 |
_c11287 _d11287 |
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