000 00906npc a2200181Ia 4500
008 140613s2012 xx 000 0 und d
060 _a658.8
100 _aBROUGH, AARON R
245 _aFinding a home for products we love
_bHow buyer usage intent affects the pricing of used goods
260 _c2012
300 _a78-91
520 _aConsumers often dispose of used products by selling them in a secondary market. When consumers must dispose of products to which they feel emotionally attached, they often expect to sell the product at a price in excess of its market value. However, the authors identify a condition in which product attachment can decrease rather than increase the minimum price sellers are willing to accepts.
653 _aPRICING
653 _aPRODUCT ATTACHMENT
700 _aISSAC, MATHEW S
773 _oP14466
_nM
_927727
_011181
_tJOURNAL OF MARKETING
942 _2ddc
_cARTCL
999 _c11370
_d11370