| 000 | 01026npc a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2012 xx 000 0 und d | ||
| 060 | _a659.1 | ||
| 100 | _aBARTHWAL, SUNIL | ||
| 245 | _aCultrural values as advertisement thems in International and Indian marketibg | ||
| 260 | _c2012 | ||
| 300 | _a16-21 | ||
| 520 | _aThe present review paper discusses the importance of cultural themes that are manifested in Internatinal and Indian advertisements. The review highlights if the advertisements have been influenced by the indigenous cultural background of the nation or not. Furthermore, the paper states through various advertisement examples across nations, the fact that culture is not immune to change, and the advertisers are always faced with a challenge to embed the right cultural themes in advertisements with changing culture over the years. | ||
| 653 | _aADVERTISING | ||
| 653 | _aMAREKTING | ||
| 700 | _aGUPTA, N L | ||
| 773 |
_oP14610 _nM _932629 _011203 _tINDIAN JOURNAL OF MARKETING |
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| 942 |
_2ddc _cARTCL |
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| 999 |
_c11546 _d11546 |
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