000			01243npc a2200169Ia 4500
008			140613s2012 xx 000 0 und d
060			_a658.8
100			_aVASHISHTA, DEBLINA SAHA
245			_aFemale adolescent and young adult consumers' affinity for online flash sales concepts in India _bA triangulation approach
260			_c2012
300			_a46-58
520			_aModern day marketing have a tremendous opportunity to connect to women in a better way with the products they buy and the media technologies they use to make a positive impact in their lives. After a strong and immense growth in 2010, internet retailing just came shining ahead of all other retailing channels and emerged as a strong winner even after recession, driven by shifting consumer attitudes and mindsets. Remarkable transformation in economic independence, better access to education, better and improved career opportunities and higher pay scales in both developed and emerging economics have been some of major factors responsible for the transformation of women into smart and intellignet consumers.
653			_aMARKETING
700			_aCHADICHAL, SHILPA SANTOSH
773			_oP14610 _nM _932629 _011203 _tINDIAN JOURNAL OF MARKETING
942			_2ddc _cARTCL
999			_c11550 _d11550