| 000 | 01037npc a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2012 xx 000 0 und d | ||
| 060 | _a658.8 | ||
| 100 | _aSCHREIER, MARTIN | ||
| 245 | 4 |
_aThe innovation effect of user design _bExploring consumers'innovation perceptons of firms selling products designed by users |
|
| 260 | _c2012 | ||
| 300 | _a18-32 | ||
| 520 | _aThe authors study consumer perceptions of firms that sell products designed by users. In contrast with the traditional design mode. In which professional designers employed by firms handle the design task, common design by users involves the firm's user community in creating new product designs for the broader consumer market. In the course of four studies, the authors find that common design by users does not decrease but actually enhances consumers' perceptions of a firm's innovation ability. | ||
| 653 | _aINNOVATION | ||
| 653 | _aMARKETING | ||
| 700 | _aFUCHS, CHRISTOPH | ||
| 773 |
_oP14657 _nM _927728 _011181 _tJOURNAL OF MARKETING |
||
| 942 |
_2ddc _cARTCL |
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| 999 |
_c11579 _d11579 |
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