| 000 | 01074npc a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2012 xx 000 0 und d | ||
| 060 | _a658.8 | ||
| 100 | _aCURRIM, IMRAN S | ||
| 245 |
_aYou get what you pay for _bThe effect of top executives' compensation on advertising and R&D spending decisions & stock market |
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| 260 | _c2012 | ||
| 300 | _a33-38 | ||
| 520 | _aAlthough there is literature on how top excecutives' compensation influences general management decisions, relatively little is known about whether and how compensation influences advertising and research and development spending decisions. The study addrsses two questions. First is there an incenive effect of long versus short term compensation on advertising and R&D spending? Second, is there a mediation effect of advertising and R&D spending on the relationship between long versus short term compensation and stock market return? | ||
| 653 | _aCOMPENSATION | ||
| 653 | _aMARKETING | ||
| 700 | _aLIM, JOOSEOP | ||
| 773 |
_oP14657 _nM _927728 _011181 _tJOURNAL OF MARKETING |
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| 942 |
_2ddc _cARTCL |
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| 999 |
_c11580 _d11580 |
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