| 000 | 00968npc a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2012 xx 000 0 und d | ||
| 060 | _a658.816 | ||
| 100 | _aSRIDHAR, SHRIHARI | ||
| 245 | _aSocial influence effects in online product ratings | ||
| 260 | _c2012 | ||
| 300 | _a70-88 | ||
| 520 | _aWebsites prominently display consumers' product ratings, which influence consumers' buying decisions and willingness to pay. Few insight exist regarding whether a consumer's online product rating is prone to social influence from others' online rating. Examining this issue, the authors hypthesize that other consumers'online ratings moderate the effect of positive and regular negative features of product experience, product failure and product recovery on the reviewer's online product rating. | ||
| 653 | _aMARKETING | ||
| 653 | _aPRICE DETERMINATION | ||
| 700 | _aJENSEN, OVE | ||
| 773 |
_oP14657 _nM _927728 _011181 _tJOURNAL OF MARKETING |
||
| 942 |
_2ddc _cARTCL |
||
| 999 |
_c11582 _d11582 |
||