| 000 | 00953npc a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2012 xx 000 0 und d | ||
| 060 | _a658.8 | ||
| 100 | _aBOWER, AMANDA B | ||
| 245 |
_aReturn shipping policies of online retailers _bNormative assumptions and the long term consequences of fee and fee returns |
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| 260 | _c2012 | ||
| 300 | _a110-124 | ||
| 520 | _aTo limit costs associated with product returns, some online retailers have instituted equity based return shipping policeies, requiring customers to pay to return products when retailers determine that customers are at fault. The authors compare the normative assumptions about customers that underlie equity based return shipping polices with the more realistic, positivist expectations as predicted by attribution, equity and regret theories. | ||
| 653 | _aMARKETING | ||
| 700 | _aMAXHAM, JAMES G | ||
| 773 |
_oP14657 _nM _927728 _011181 _tJOURNAL OF MARKETING |
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| 942 |
_2ddc _cARTCL |
||
| 999 |
_c11584 _d11584 |
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