000			00884npc a2200169Ia 4500
008			140613s2012 xx 000 0 und d
060			_a658.8
100			_aLIN, YING-CHING
245			_aDpuble standard: The role of environment consciousness in green product usage
260			_c2012
300			_a125-134
520			_aThe result from three studies suggest that consumers' perceptions of product effectiveness are critical in determining the amunt of a product they choose to use in a given instance. In general consumers consider green, or environmentally friendly,products to be less effctive then regular products; therefore, consumers increase the aamount of the green prodcut they use to make up for the perceived inferiority.
653			_aMARKETING
700			_aCHANG, CHIU-CHI ANGELA
773			_oP14657 _nM _927728 _011181 _tJOURNAL OF MARKETING
942			_2ddc _cARTCL
999			_c11585 _d11585