000			01021npc a2200169Ia 4500
008			140613s2013 xx 000 0 und d
060			_a658.8
100			_aDASARI, SHAILENDRA
245			_aRealitionship marketing _bAn overview
260			_c2013
300			_a5-15
520			_aRealtionship marketing prevalent in the pre-industrial era had to give way to transactional marketing in the psot industrial era. However, it has been staging a strong comeback for the past two decades, thereby making the circle complete. This article is an attempt to trace the re-emergence of relationship marketing- it presents the pros and cons of several theories and models elucidating this phenomenon and updates the readers with the literature that has surfaced in the last 20-25 yeras across the continents on the subject based on the research conducted during April- August, 2011
653			_aMARKETING
700			_aGUNASEELAN, RUPA
773			_oP14759 _nM _932635 _011203 _tINDIAN JOURNAL OF MARKETING
942			_2ddc _cARTCL
999			_c11676 _d11676