000			01171npc a2200169Ia 4500
008			140613s2013 xx 000 0 und d
060			_a658.8
100			_aRAMSWAMY, RAMA
245			_aMarketing of handloom products _bA Case study of Thenzawl cluster in Mizoram
260			_c2013
300			_a34-41
520			_aIn India, the handloom enterprises are largely household-based and an important provider of rural non farm employment. This paper is based on the mapping of Thenzawl, a village in Mizoram, which has developed as a handloom cluster. Most of the entrepreneurs in the cluster are tribal women who have chosen to be entrepreneurs in their own right, notwithstanding the number of looms owned by them. The paper has analyzed some important aspects of marketing of the micor artisan enterprises in terms of share of different products in total sales, channels of distribution, terms of payment for sales, sales promotion techniques and extent of participation of sample enterprises in exhibitions and fairs.
653			_aMARKETING
700			_aKUMAR, N V R JYOTI
773			_oP14759 _nM _932635 _011203 _tINDIAN JOURNAL OF MARKETING
942			_2ddc _cARTCL
999			_c11679 _d11679