| 000 | 00789npc a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2013 xx 000 0 und d | ||
| 060 | _a658.8 | ||
| 100 | _aSUBAKARAN, P | ||
| 245 |
_aChallenges in a commodity offering _bIndian telecom service (GSM) |
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| 260 | _c2013 | ||
| 300 | _a54-63 | ||
| 520 | _aThis paper is a theoretical reseach on the effect of branding in the Indian Telecom Service (GSM). Currently, number portability, dropping average revenue per user and a market approaching saturation presents challenges for cellular service providers. One of the fundamentals in branding is that a strong brand should give certain pricing power to its parent comapny. | ||
| 653 | _aMARKETING | ||
| 773 |
_oP14759 _nM _932635 _011203 _tINDIAN JOURNAL OF MARKETING |
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| 942 |
_2ddc _cARTCL |
||
| 999 |
_c11681 _d11681 |
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