| 000 | 01115npc a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2013 xx 000 0 und d | ||
| 060 | _a658.827 | ||
| 100 | _aROBERTSON, ALAN | ||
| 245 |
_aBy design or by default _bCreating the employer identity |
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| 260 | _c2013 | ||
| 300 | _a31-47 | ||
| 520 | _aAn employer's identity may be the result of a carefully designed employer branding process, or in its absence, a range of other identity and brand sources which serve, by default, to present an image of the organization as an employer. The study provides an insight into this interaction of organizational images which produce the employer brand. Data gathered from a survey of Sri Lankan companmies indicate that the employer Value Proposition (EVP) has a significant role in the development of the employer brand, but to be effective it must be closely aligned with other related identities including the corporate, organizational and product identities. | ||
| 653 | _aBRAND MANAGEMENT | ||
| 700 | _aKHATIBI, ALI | ||
| 773 |
_oP14780 _nM _933680 _011236 _tIUP: JOURNAL OF BRAND MANAGEMENT |
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| 942 |
_2ddc _cARTCL |
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| 999 |
_c11717 _d11717 |
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