| 000 | 00790npc a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2013 xx 000 0 und d | ||
| 060 | _a658.8 | ||
| 100 | _aKHANDELWAL, PRAMOD | ||
| 245 |
_aMehta Soya _bA promotional conundrum |
||
| 260 | _c2013 | ||
| 300 | _a104-118 | ||
| 520 | _aThis case is about Mehta Soya Industries Ltd., facing the concern of continuous increase in the number of complaints regarding leakage of oil from the packed pouches and containers for which the company had no compensation policy. The case presents the three alternativs to promote the brand MSIL in the consumer pack category and the dilemma of making the right choice. | ||
| 653 | _aMARKETING | ||
| 700 | _aNAQVI, SYED REZA SALIS | ||
| 773 |
_oP14822 _nM _930729 _011191 _tVIKALPA |
||
| 942 |
_2ddc _cARTCL |
||
| 999 |
_c11782 _d11782 |
||