000			01095npc a2200169Ia 4500
008			140613s2013 xx 000 0 und d
060			_a658.87
100			_aRAO, K RAMA MOHANA
245			_aCustomers' opinion on small scale retail stores _bA case study
260			_c2013
300			_a5-15
520			_aThe Indian retail sector is dominated by small scale retailers. The organized sector occupies only 5 per cent share in the total retail sector. The presence of millions of small scale rerilers in different product categories makes one realize thata large number of people depend upon this activity. In the light of severe competition from the fast growing and more challenging big retailers in the fast changing scenario, the survival and growth of small scale retailers depends upon their ability to provide customer satisfaction. The present study aims to examine the opinion of customers on small scale retail establishments.
653			_aRETAIL MANAGEMENT
700			_aMANIKYAM, K RATNA
773			_oP14857 _nM _932636 _011203 _tINDIAN JOURNAL OF MARKETING
942			_2ddc _cARTCL
999			_c11796 _d11796