000			01284npc a2200169Ia 4500
008			140613s2013 xx 000 0 und d
060			_a658.8
100			_aMATAI, RAJESH
245			_aUnderlying dimensions of purchase decision process for consumer durables _bA confirmation of the customer value hierarchy model
260			_c2013
300			_a16-23
520			_aThe purpose of this was to find out the dimensions (factors) that customers use in deciding about purchasing a consumer durable, more specifically, a color television. A thirteen item questionnaire was used to elicit responses from 100 potential customers in the city of Jaipur. Factor analysis was applied on the collected data. It resulted in the emergence of five factors viz Core features; Reliability and cost; Ease of operation; Memory, Aesthetic and response features; Brand performance and New features. This seems to confirm the customer value hierarchy model of five product level namely Core Benefit, Basic Product, Expected Product, Augmented product and potential product as these levels match with the earlier five factors presented in the research study.
653			_aMARKETING
700			_aBHAT, ANIL K.
773			_oP14857 _nM _932636 _011203 _tINDIAN JOURNAL OF MARKETING
942			_2ddc _cARTCL
999			_c11797 _d11797